Kids today have it made. They don’t have to wear the ugly hearing aids and other hearing devices that some of us wore while growing up. Beige, bulky and uncool. It’s not just the Baby Boomers — but many generations that have no problem wearing glasses, but do all they can to hide their hearing losses. Me, too. And I am a Gen Xer.
However, I am not shy about wearing my hair in a pony tail anymore especially since I play tennis. No way am I wearing my hair down for that especially in Texas heat and with thick, curly hair like mine. The “stay comfortable” factor aside, the black-colored implant cover is less embarrassing than the old beige hearing aids I used to wear.
Not only do hearing aid companies produce cool looking ear molds (the ugliest thing of the whole hearing aid), but also hearing aids are now PCAs. Normally I would roll my eyes at this change of name for those things that help you hear better, but PCA does sound cooler than hearing aids. We don’t call glasses “eye aids” or “seeing aids.”
Meet the Lexus, BMW and Porsche of hearing aids: Phonak PCAs. Nice marketing move, Phonak.
Can we stop using “hearing aids” and start using “PCAs?” I don’t like to call my cochlear implant device a hearing aid since it’s not the same thing as what we consider a hearing aid. PCA, however, would be easier to say and understand.