The NFL is taking advantage of the infamous Superbowl ads with a contest in which thousands submitted an idea for an independent ad to air during the Superbowl. The NFL narrowed the list down to 12 so we can vote for our favorites.
The pitches, unsurprisingly, aren’t captioned. Thanks to Dan Johnson who notified me about the contest and described Pitch #12 from Vanessa. It sounds like a winner and I hope you consider checking it out. Here’s Dan’s description:
Video of a family in their living room, getting ready to head out to the Super Bowl, grabbing their tickets and packing things up. A boy sits near the TV, juggling his football, watching NFL coverage via the captions. He’s not all that aware of what’s going on and obviously doesn’t share the excitement the rest of the family shares. His mother taps him on the shoulder, telling him it’s time to go. Then it cuts to the stadium, where the football teams have just entered the field. The crowd goes wild, but the boy seems unenthused because his world is silent, which we get to see from his perspective for the first time, as the camera pans across the stadium without any sound. Then he closes his eyes and sits down in the bleachers. He puts his hands on the armrests and feels the vibration from the rest of the crowd.
Then a cut to former deaf NFL player Kenny Walker and Tennessee Titans coach Jeff Fisher, using sign language to say, “Feel the Game.”
It’s an opportunity to raise deaf awareness. Go vote!